MBRDNA continuously strives to remain at the forefront of successful automotive research and development in North America. Key areas of focus include creating a digital design language for Mercedes-Benz vehicles, designing in-car instruments, hardware/software interfaces for the truly digital car, and connecting cars to the cloud and mobile devices. Many ideas test and trial in concept and show cars.
F 015 Luxury in Motion
The concept car that employs autonomous driving and digital interaction to create a living room on wheels.
The cloud enters the car, bringing music, navigation, social networking, information and entertainment from the internet in a unification of smartphone and vehicle.
Through the web, the Vehicle Homepage remotely provides car information such as battery charge level and allows setting door locks and comfort.
Concept S-Class Coupe
Aesthetics, information, technology, even software that adjusts music to mood power the Concept S-Class Coupe just as much as its 455hp biturbo engine.
Predictive Driving Experience
Matching the driver with the car, predictive technology chooses comfort, navigation and music, moving the focus from menus and buttons to driving.