Our Work

MBRDNA continuously strives to remain at the forefront of successful automotive research and development in North America. Key areas of focus include creating a digital design language for Mercedes-Benz vehicles, designing in-car instruments, hardware/software interfaces for the truly digital car, and connecting cars to the cloud and mobile devices. Many ideas test and trial in concept and show cars.

Our Work
September 29, 2016

The Concept EQ Puts Electric Cars into the Fast Lane

The car powered by tomorrow’s technology The Mercedes-Benz Concept EQ represents the new generation of electric vehicles at Daimler –

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Our Work
May 1, 2016

Concept IAA is a Digital Shapeshifter from the Near Future

A product of worldwide R&D Without the Mercedes-Benz worldwide R&D network, this aerodynamic transformer wouldn’t exist. Engineers adapted software to

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Our Work
September 15, 2015

Project Dash — A Revolution in Driving UX

Creating the next dashboard interface Despite innovations in connectivity and display-screen technology, drivers are often forced to fumble among a

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Our Work
February 2, 2015

Reinventing Luxury – The F 015 Research Car

The concept car that employs autonomous driving and digital interaction to create a living room on wheels.

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Our Work
December 4, 2014

Digital DriveStyle

The cloud enters the car, bringing music, navigation, social networking, information and entertainment from the internet in a unification of smartphone and vehicle.

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Our Work
December 4, 2014

Vehicle Homepage

Through the web, the Vehicle Homepage remotely provides car information such as battery charge level and allows setting door locks and comfort.

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Our Work
December 1, 2014

Concept S-Class Coupe

Aesthetics, information, technology, even software that adjusts music to mood power the Concept S-Class Coupe just as much as its 455hp biturbo engine.

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