Mercedes-Benz Wins Red Dot Awards for UI & UX Design

September 27, 2016

Two Mercedes-Benz concept cars, the F 015 Luxury in Motion and the Concept IAA, won Red Dot Awards for leading user interface and user experience design. The Mercedes-Benz F 015 Luxury in Motion vehicle received the Red Dot Best of the Best award for trailblazing design. The Mercedes-Benz Concept IAA won the Red Dot Award for high quality of design. Both concept cars demonstrate aspiration and innovation of future advancements in user interface and user experience design. With 4,600 entered design concepts and judging by an international jury, the Red Dot Awards set the standards for future trends and establish guidelines for designers. The awards ceremony took place in Singapore on September 22, 2016. Read on for more on the F 015 Luxury in Motion and the Concept IAA.
F-015-Luxury-in-Motion_1920x1080One key aspect of the research vehicle is the continuous exchange of information among vehicle, passengers and the outside world. Six displays are installed all around the interior for this purpose. Through gestures, eye-tracking and touching the high-resolution screens, passengers can intuitively interact with the networked vehicle. In the exterior, large LED areas at the front and rear – plus a forward-pointing laser projection system – are responsible for visual communication with the vehicle’s surroundings. The Mercedes-Benz Concept IAA [Intelligent Aerodynamic Automobile, world premiere at the 2015 International Motor Show (IAA) in Frankfurt] is two cars in one: it is an aerodynamics world champion with a Cd value of 0.19, and a four-door coupé embodying irresistible design. Three central features of the Concept IAA – the steering wheel, instruments and head unit – form an aesthetically pleasing sum of high-quality design. In the new E-Class, parts of this visionary concept have already become reality – for example, the touch control on the steering wheel and the digital cockpit. At the same time, the study provides an outlook on the further development of user interface and user experience design. The vehicle study brings graphics and animations on par with the quality of Hollywood films into the car for the first time. Learn more about the industry-leading advancements coming out of Mercedes-Benz Research & Development.
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